Suit Up!
The suits brand you need for a perfectly tailored identity
About Project
ThirdLaw was entrusted with the branding of SuitUp!, a brand synonymous with bespoke precision and classic craftsmanship in custom-made and already-made suits.
- Logo
- Brand Colours
- Stationery
About Suit Up!
SuitUp is promising a world of fitted precision and classic workmanship through their already-made and ready-to-wear custom-made suits for both men and women. The bespoke suits maker makes the finest fits, as each piece reflects the highest standards of tailoring excellence.
The Approach
ThirdLaw crafted a unique brand identity for SuitUp! by merging the concept of identity with the essence of bespoke tailoring. The logo design drew inspiration from a fingerprint, symbolizing individuality and personal identity. Cleverly integrated within the fingerprint design are the letters "S" and "U," along with an exclamation mark, encapsulating the brand's name and emphasizing the excitement of their offerings. The fingerprint motif in the logo underscores the personalized service SuitUp! provides, ensuring that each suit is a perfect fit for the wearer. This design not only visually represents the brand’s commitment to individuality but also conveys a sense of exclusivity and bespoke craftsmanship.
