Farmer's World
The agro brand empowering farmers to succeed
About Project
Farmer's World partnered with ThirdLaw to create a distinctive logo identity that embodies the essence of a farmer’s daily environment. The goal was to design a logo that captures the integral elements of farming life, representing both the challenges and the benefits that farmers encounter.
- Logo
- Brand Colours
- Stationery
- Social Media Designs
About Farmer's World
Farmer's World is on a mission to make the work of farmers easier. By focusing on the essential elements of a farmer's ecosystem, Farmer's World aims to enable farmers and agribusinesses achieve productivity and sustainability.
The Approach
ThirdLaw developed a logo for Farmer's World that visually represents a typical farmer’s ecosystem. The logo features three key elements: the land, symbolizing the work and cultivation; the skies, representing rain and sunshine essential for growth; and the birds, which symbolize both the challenges and the natural balance within farming life.The birds in the logo illustrate the dual nature of their presence: while they can cause trouble by eating crops, they also play a beneficial role by consuming insects that harm plants. This design encapsulates the reality of farming, acknowledging the complexities and interdependencies within a farmer’s world.The new logo identity is both meaningful and relatable, emphasizing Farmer's World’s commitment to supporting farmers and improving their work environment. The branding reflects the organization’s dedication to making farming more efficient and sustainable.
