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Lessons Learned

The initiative that curated shared experiences in the wake of the pandemic

About Project

In response to the global quarantine during the COVID-19 pandemic, ThirdLaw collaborated with Prince Ampofo to develop the digital design for the Lessons Learned initiative. The project sought to gather and share personal stories about the pandemic's impact and the lessons people learned during this unprecedented time.

ThirdLaw branding and web design - Lessons Learned-White Logo

About Lessons Learned

Lessons Learned is an initiative led by leadership coach Prince Ampofo, created during the COVID-19 quarantine period to curate and share stories from around the world. The project aims to document the lessons learned and the impact of the pandemic on individuals' lives, fostering a global community through shared experiences.

The Approach

We developed a strong visual identity for Lessons Learned, centered around a bold wordmark logo. The design features the phrase "Lessons Learned" in prominent, bold text, with the slogan "stories from around the world" at the base, emphasizing the project's global reach and inclusivity. The digital design approach aimed to create a welcoming and engaging platform for individuals to share their experiences, highlighting the universal impact of the pandemic and the valuable insights gained. This cohesive branding strategy effectively captures the essence of the initiative, fostering a sense of connection and shared understanding across diverse audiences.

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Creative & Marketing