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We are a branding and product design company

We are on a mission to take 10 African brands global by 2040

Like Newton, we believe for every action, there is equal and opposite reaction.

Our name expresses our philosophy – results that get your potential clients to react. Our ultimate goal is to lead you on a journey that garners the exact reaction you want.

We’re always thinking about how our clients come across to others and we make it our goal to develop solutions that project an unmistakable identity.

Our Services and


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