One in a million
The project transforming lives, one Cedi at a time
About Project
ThirdLaw was entrusted with developing the branding for the One in a Million project. Our objective was to create a logo that reflects the initiative's goals and objectives while being simple, memorable, and clean. Key deliverables included;
- Logo
- Brand Colours
- Stationery
- Deck
About One in a Million
The "One in a Million" initiative aims to rally one million individuals to contribute 1 cedi daily to support healthcare projects. This initiative is dedicated to improving healthcare outcomes by leveraging the collective power of individual contributions.
The Approach
ThirdLaw crafted a unique brand identity for SuitUp! by merging the concept of identity with the essence of bespoke tailoring. The logo design drew inspiration from a fingerprint, symbolizing individuality and personal identity. Cleverly integrated within the fingerprint design are the letters "S" and "U," along with an exclamation mark, encapsulating the brand's name and emphasizing the excitement of their offerings. The fingerprint motif in the logo underscores the personalized service SuitUp! provides, ensuring that each suit is a perfect fit for the wearer. This design not only visually represents the brand’s commitment to individuality but also conveys a sense of exclusivity and bespoke craftsmanship.
