Nasam FoodHub
The food brand savoring hearts with its authentic Ghanaian delicacies
About Project
ThirdLaw collaborated with Nasam Food Hub to build a distinctive and memorable brand identity that resonates with its audience and customer base. The objective was to create a visual identity that embodies the satisfaction and joy that Nasam Food Hub brings to its patrons. Key deliverables included;
- Logo
- Brand Colours
- Stationery
- Social Media Designs
- Food Menu
- Packaging
- Environmental Design
- Food Photography
About Nasam FoodHub
Nasam Food Hub is a restaurant that specializes in offering local delicacies, deeply rooted in Ghanaian culture, aiming to become a beloved spot for patrons seeking authentic culinary experiences.
The Approach
We developed a logo identity for Nasam Food Hub centered around a unique wordmark design. The wordmark features a swing at the bottom and a mark at the top, forming a visual representation of a smile with "Nasam" at the center. The words "food hub" are positioned next to the swing at the base. This design approach aimed to create an identity that speaks directly to the restaurant’s audience, symbolizing the satisfaction and happiness that Nasam Food Hub’s delicious local delicacies bring to its patrons. Through this thoughtful branding, we effectively conveyed the warm and welcoming spirit of Nasam Food Hub, as it is depicted in the design of the eatery space.
