Vie
The new credit card on a mission to let your money work for you
About Project
Vie partnered with ThirdLaw to develop a comprehensive branding strategy, including the creation of a new logo identity. The goal was to design a brand image that conveys happiness, friendliness, and financial empowerment, reflecting Vie’s mission to make life easier and more joyful for its customers.
- Logo
- Brand Colours
- Stationery
- Social Media Cover Banners
- Pitch Deck
About Vie
Vie is on a bold mission to help consumers manage their financial burdens by offering a suite of credit card products that promote long-term financial planning and investments. By providing flexible credit limits and a user-friendly digital platform, Vie aims to make it easier for families to afford life insurance, retirement plans, and other investments, ultimately enhancing their quality of life.
The Approach
We created a friendly and clean logo for Vie, featuring a typeface that is approachable and inviting. The logo incorporates a lighter green color that complements the main green brand color, symbolizing happiness and positivity. An icon inspired by a smiley face was integrated into the logo to emphasize Vie’s friendly and customer-centric approach.In addition to the logo, we provided branding services that included developing brand guidelines to ensure consistency across all touchpoints. The new visual identity reflects Vie’s commitment to making financial planning accessible and enjoyable, reinforcing their mission to help consumers achieve financial stability and happiness.
