We use branding, web and product design to empower African and black-owned brands
For African and black-owned brands seeking to compete globally, ThirdLaw is the premier branding, product and web design partner that empowers them to stand out, attract customers, and grow their businesses with confidence and authenticity. Unlike traditional design agencies, we offer a unique global perspective and deep cultural understanding, ensuring that African brands are not only noticed but also respected on the global stage. Our array of services is designed to elicit the desired response, whether it’s excitement, engagement, or growth.
250+
PROJECTS
180+
Clients
7+
Countries
20+
Industries
We take projects from all over the world.
We have project footprints in these countries
The ThirdLaw Way
We have a collaborative 4-step creative process to engage and consult with clients early and often throughout the creative process.
Discovery / Audit
Purposeful Exploration
At the heart of every successful web project lies a critical phase of discovery and audit. This phase is in perfect harmony with our design philosophy that ‘Design must get a reaction.’ To create work that truly serves its intended purpose, we begin by diving deep into understanding your objectives, target audience, and key project requirements. We leave no stone unturned in ensuring that the direction we take is rooted in a profound understanding of your goals and the reaction you want.
Ideation & Design
Intuitive Creation
Our second step, Ideation & Design, perfectly aligns with our belief that. ‘Design must be intuitive.’ Armed with the insights gained during the discovery phase, we create work that effortlessly resonates with your audience. We make sure the work isn’t just visually appealing but also seamlessly integrated into their daily experiences. Our approach is to create designs that feels like they’ve always been there, effortlessly understood, and embraced.
Collaboration and feedback
Meaningful Partnership
In the spirit of ‘Design must have a rationale,’ we highly value your input and feedback. We see our clients as partners in the brand journey. This collaborative step is where the magic happens. We seek your insights, opinions, and perspectives to refine and enhance the work we produce for you. Your feedback is not only welcomed but cherished, as it ensures that the work has depth and meaning that aligns with your vision and goals.
Quality Check & Deployment
Ensuring Excellence
The final step in our approach is dedicated to quality assurance, testing and deployment. This phase ensures that the work lives up to its promise of functionality and aesthetic appeal, resonating with our philosophy that ‘Good design must have meaning.’ Before deployment, we rigorously assess every aspect of the identity to guarantee it’s not just visually impeccable but also delivers its intended results effectively. This meticulous quality check is our commitment to delivering a project that is not only beautiful but also meaningful in achieving the desired outcomes.
